No matter how hard you try, you can never be in several places at the same time. But your company brochure can be in a number of locations, helping you reach out to prospective as well as old customers. A highly effective brochure obviously and succinctly describes what a business is all about and what it really has to offer. A badly designed brochure only confuses and chases prospective customers into the receptive hands of other competitors.
The following suggestions show you how to style a brochure that can adequately portray your objectives, define what you have to offer your prospective buyers and work as a powerful marketing tool.
Here are 5 important secrets of successful brochures.
- Have an understanding of your customer
Before you decide to spend any time designing a brochure, ensure you understand your customers. Why would they want to purchase your product or service? What’s the most critical thing your product or service would do for them? What on earth is the problem your product or service can fix? If you don’t have the ready answers to these queries inquire. Speak to your sales personnel and customers. Work with their responses to decide which positive aspects to bring out in your brochure.
- Plan your brochure for AIDA.
AIDA represents Attention, Interest, Desire and Action. To meet your needs, your brochure would need to get attention, get the customer intrigued as much as necessary to read further, strengthen their interest in the services or products and persuade them to take a specific action for example you could write: order now or call and make a scheduled visit etc.
- Don’t put an image of your building on the brochure.
Without a doubt, you might be excited about the building and the way the organization is growing. But your clients actually don’t care how you feel about of your organization, or how sizeable your building is. The simple thing they are interested in is whether what you offer meet their demands. Don’t misuse space you can use to sell what you offer and persuade customers to buy for the wrong images.
- Sell, don’t tell.
Prospective customers are usually not interested in your business. They are interested in their own businesses. To have their attention, your brochure should give attention to the benefits they would get by buying from you. Consider this. How many people purchase a mobile phone simply because they want to carry a phone around all day, or because they intend to make use of it mainly as a phone? They purchase them to stay hooked up to people, to share information or to just show off that they have the most recent devices. To sell give attention to the fun people would get from taking images and sharing etc.
- Use headlines and pictures your target market like.
The ordinary reader will take not less than a few seconds to scan your brochure and make a decision whether to read it, If your heading or graphic are not interesting, few people would take the time to even open it.